Knowledge Base
We give you the information you need at hand, descriptive and brief for what you need to know about our ESMTcx services.
Conversation categories WhatsApp Business
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How to get the conversation id of an interaction in genesys cloud
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Genesys Cloud system requirements
Conversation categories WhatsApp Business
Explore each conversation category to understand
how they can be used in your business.
Marketing
Marketing conversations relate to your business, products, or services. These include offers and promotions, related product suggestions, abandoned cart messages, or any conversation that doesn't qualify as authentication or utility.
Utility
Utility conversations relate directly to a transaction, including post-purchase notifications and recurring invoices.
Authentication
Authentication conversations provide users with one-time passcodes for authentication purposes. These can be sent at any stage of the user journey, whether during account registration or recovery or integrity issues.
Service
Service conversations are initiated by users and are typically customer inquiries. Businesses can respond within a 24-hour customer service window.
